Sachin Tendulkar is the new national icon for Indian Election Commission
Sachin Tendulkar is the new national icon for Indian Election Commission
Chandigarh
Starting a new innings, legendary cricketer and Bharat Ratna awardee Sachin Tendulkar on Wednesday took up the role of new ‘National Icon’ of the Indian Election Commission.
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Sachin Tendulkar will be taking up the cause of voter awareness and education for the Election Commission of India (ECI).
Tendulkar signed an MoU for a period of 3 years with ECI at Akashvani Rang Bhavan, New Delhi.
As per the MoU, Tendulkar will promote voter awareness in various TV talk shows/ programs and digital campaigns etc.
Chief Election Commissioner Rajiv Kumar and ECs Anup Chandra Pandey and Arun Goel were present at the MoU signing.
The agreement aims to leverage Tendulkar’s unparalleled impact on youths to increase their participation in the Lok Sabha polls 2024.
The ECI is aiming to bridge the gap between citizens, especially youth and urban populations to address their lack of participation in elections.
Talking to media, Sachin Ramesh Tendulkar expressed enthusiasm for the new role and also his commitment to the cause.
“For a vibrant democracy like India, the youth play a key role in nation-building. The hearts that beat for Team India during sports matches, with the unified cheer – ‘India, India!’, shall also beat the same way to take our precious democracy forward.
One simple yet most powerful way to do that is to cast our votes regularly,” he added.
He called youth and urban population to throng pollings in huge numbers, as in stadiums, and to make time to cast votes.
“When youth participates in the electoral process in democracy, we shall see a prosperous future for our country,” he said.
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CEC Rajiv Kumar said “Sachin Tendulkar, an icon revered not only in India but globally, has a legacy that is far beyond his cricketing prowess.
His influence transcends sports, making him an ideal choice to bat for ECI and drive up voter turn-outs.”
Notably, famous actor Pankaj Tripathi was the National Icon prior to Tendulkar.
During the 2019 Lok Sabha Elections, stalwarts like MS Dhoni, Aamir Khan and Mary Kom had been the ECI National Icons.