Himachal branding unique products under ‘One District, One Product’
Shimla
The Himachal Pradesh government is branding and promoting State’s unique products under the ‘One District One Product’ (ODOP) initiative, Chief Minister Sukhvinder Singh Sukhu said on Saturday.
Sukhu said the government will set up Unity Mall in the state to prevail this concept which is aimed at fostering balanced regional development across all districts of the country.
“One product from each district has to be selected, branded, and promoted for enabling holistic socio-economic growth across the state,” he added.
The CM said unique products will be selected by taking into consideration the existing ecosystem.
Activities like exhibitions, capacity building, etc. at the State and district level are also included in the initiative.
GI-tagged products of the State, handicraft products, and handicrafts of other States will be available under one roof.
The varied handicrafts products include woodwork, leather embroidery, metal wares, carpets, painting, and woolen textiles.
These are unique and portray the artistic skill of the craftsmen therefore its branding is being emphasized, he added.
Already popular products include Kullu Shawl, Kangra Tea, Himachali Chulli Oil, Himachali Kala Zeera, Chamba Rumal, Kinnauri and Kullu Shawl, and Kangra Paintings.
